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411 University St, Seattle, USA

engitech@oceanthemes.net

+1 -800-456-478-23

# about service

Non-Technical Entrepreneur Launching a Digital-Based Startup

01.
Client Profile

Alex is a non-technical entrepreneur with a background in education.

02.
Idea

An e-learning platform that offers personalized learning experiences.

03.
Challenges

Lack of technical expertise, unfamiliarity with digital product development, and need for market analysis and funding.

#Cogya's Value Proposition

Cogya bridges the gap between a great idea and a successful digital startup, providing end-to-end support, from concept to launch and beyond.

Ideation and Conceptualization

Cogya’s business consultants work with Alex to validate and pivot the idea based on the market needs and target customers’ expectations, setting a viable business strategy, clear goals, and a value proposition for the e-learning platform.

Market Research and Validation

The marketing team conducts comprehensive market research to validate the concept by understanding the e-learning industry, competitors, and target audience.

UX/UI Prototype

Cogya’s software development team creates a prototype for the e-learning app. This phase involves creating a preliminary version of the app’s UX/UI to visualize the concept and its functionality.
The prototype serves as a tangible representation of Alex’s vision, allowing for early feedback and iterations. It includes essential features and user interface designs, ensuring user-friendliness and alignment with sustainable practices.
This iterative prototyping process enables Alex to see her idea come to life, make necessary adjustments, and validate the concept before full-scale development.

Product Development (MVP)

Cogya assigns a dedicated software development team to Alex’s project, consisting of developers, UX/UI designers, and a project manager.
The team builds a minimum viable product (MVP) for the e-learning platform, focusing on user-friendly design and seamless functionality.

Launch and Scalability

Cogya supports the official launch of the platform, monitoring initial performance and user feedback.
Post-launch, Cogya continues to provide strategic guidance, while its partners offer support in scaling the business, exploring new markets, and operational optimization.

Post MVP Launch

Cogya carries on the startup supportjourney through various services:

  • Financial experts assist Alex in developing a sustainable business model, including revenue streams, pricing strategies, and cost management. They also guide fundraising strategies and investor pitching.
  • The marketing team devises a branding strategy, including logo design, website development, and content creation. They also develop a digital marketing plan to promote the platform, targeting educators and students.
  • Legal partners ensure that the e-learning platform complies with educational regulations and data privacy laws. They also assist in intellectual property protection and contractual agreements.
  • HR consultants help Alex build her in-house team, advising on hiring strategies, organizational structure, and company culture.
# Successful Launch
Outcome

Alex benefited from several of Cogya’s services in: 

  • Her digital product ideation 
  • The design of the product’s prototype for validating the market
  • The MVP development
  • Scaling the business with the help of our advisors and experts in different areas.

With Cogya’s comprehensive support, Alex successfully launches her e-learning platform. The platform gains traction in the market, receiving positive feedback from users for its innovative approach to personalized learning. Alex continues to work with Cogya for strategic guidance and scaling her business, moving confidently towards her vision of revolutionizing education.

#Cogya is All About Planning, Developing, and Growing Businesses

Let’s Launch Your Lucrative Idea!